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Choose a marketplace currency, enter ad spend and revenue generated, and get your ROAS instantly. This tool uses transparent formulas and never estimates missing inputs.
Tool
ROAS is calculated as \( (revenue / ad\\ spend) \\times 100 \). A ROAS of 100% means you are breaking even on a pure revenue-to-spend basis.
💡 A ROAS of 100% means you’re breaking even. Many brands aim for 200%+ depending on margin and lifecycle.
How it works
Choose the currency that matches your reporting.
Use values from the same time window for an honest ROAS.
Use ROAS alongside margin, TACoS, and inventory to guide decisions.
FAQ
ROAS (Return on Ad Spend) measures how much revenue you generate for each unit of ad spend. This calculator expresses ROAS as a percentage: \((revenue / spend) \\times 100\).
ROAS increases as efficiency improves; ACoS decreases. They’re inverse lenses: if ROAS is expressed as a percent, then \(ROAS\\% = 100 / ACoS\\%\).
It depends on margin, fees, and lifecycle. Many brands treat 100% as a warning line and aim for 200%+ on mature SKUs, while launches may tolerate lower ROAS temporarily.
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