Amazon Target ACoS calculator

Set profitable ACoS targets Price + costs + desired margin → breakeven and target ACoS

Use this calculator to estimate breakeven ACoS and a target ACoS based on your desired profit margin and variable costs. It uses simple, explicit math—no hidden assumptions.

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Profit and advertising planning dashboard

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Amazon Target ACoS calculator

Breakeven ACoS is the maximum you can spend on ads and still hit zero profit on a per-order basis: \(Breakeven\\ ACoS\\% = ((Price - Costs) / Price) \\times 100\). Target ACoS subtracts your desired profit: \(Target\\ ACoS\\% = ((Price - Costs - (Price \\times Margin\\%)) / Price) \\times 100\).

Commerix Systems
Amazon Target ACoS Calculator
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Profit at target ACoS $0.00
Breakeven ACoS 0.00%
Target ACoS 0.00%

How it works

Calculate your optimal ACoS in any marketplace

01

Select a marketplace

Choose the currency you use for that region’s reporting.

02

Enter margin and costs

Input your desired margin and variable costs you want included in the model.

03

Get breakeven + target ACoS

Use breakeven as the ceiling; use target as the KPI to defend profit.

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